Message to the entrepreneurs:
These are unprecedented times that call for bold measures. Identify the key purpose of your business and focus on it. Use this time to shun the unnecessary baggage that has been holding your growth and set the stage for your most dynamic and eccentric ideas to play. Be creative in your solutions and work with your team to push the boundaries of what’s possible in the given scenario.
Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral know-how and connecting rural craftsmanship with global consumers. By placing the human aspect at its core, the company has grown to become the largest network of artisans in India. It uses the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans of which 80% are women. Founded in 1978 by Nand Kishore Chaudhary with just two looms, it now has over 7000 looms and sells in over 65 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision.
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