Startup Stories

Vijay Katta – Founder, Omay Foods

StairFirst Startup Stories Vijay Katta

Started in 2018, Omay Foods is a branded line of packaged ready-to-eat healthy snacks prepared using Rajasthan’s Roasting process of cooking food in rock salt instead of oil. All our snacks are prepared at our company-owned facility in Jaipur with a catalog ranging from western seeds, berries, oats, sun dried fruits based Trail Mixes to Indian snacks like Chana Jor, Khatta Meetha Mix, Potato Flakes and others.

Awarded as the “Most Promising Startup for 2020” by IAF, we cater PAN-India via our online channel: along with strong presence on marketplaces like Amazon, Qtrove, plus retail presence across 200+ gourmet & food specialty stores across the country. We also engage with companies like Cadbury (Joy Deliveries), (, Asian Hospitals, CGI, amongst others to deliver gift hampers, and other variations to make India snack healthy one snack at a time.

We’ve shipped over 25,00,000 snack portions so far, with a net-profit making bootstrapped business.

Gone International: We’ve also recently launched the brand in the United Kingdom with organized online and offline distribution, taking the core Indian flavors and snacks for the global community to experience. Currently present on and retail stores in Leicester.

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